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PM Poker, S. A. Business PlanLegalNeither the Securities and Exchange Commission (USA) nor any state or governmental securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. We intend to use the net proceeds from the sales of Shares and/or Bonds to provide additional funds for our operations and for other general corporate purposes. Some statements contained in this document or incorporated by reference into this document are forward looking and involve uncertainties that could significantly impact results. The words believes,в expects,в estimates,в anticipates,в will beв and similar words or expressions identify forward-looking statements made on behalf of PM Poker, S. A. a Costa Rica Corporation. You should be aware that this investments has a risk of losing your capital. The amount of risk varies with each type of investment but in the very worst case scenario this can mean all of your capital is lost. If your attitude to risk is that you are not prepared to take any risks with your capital you should instead consider investing in a guaranteed return investment. The term “True Vegas Style Poker” is a slogan mark and can not be used without the direct written permission from PM Poker, S. A. Current PM Poker Share offeringWe have offerings on 10 or more share purchases which include, bonus shares, PM Poker Hat, PM Poker shirt, and best of all charitable donation in your name, and of your choice. (NOTICE: Charity donations funds accumulated from game play only). Bonus shares are rounded downCharity donations requires your full name and address to be in your name. — Shares — — Bonus Pct — — Give Away — 10 shares 10% One Hat or Shirt 50 shares 10% One Hat and Shirt 100 shares 15% up to two Hats and Shirts 250 shares 20% up to three Hats and ShirtsHave your own customized Poker Theme (with 500+ Share purchase)500 shares 25% up to 5 Hats and Shirts (125% charitable donation)1000 shares 50% up to 10 Hats and Shirts (150% charitable donation)5000 shares 100% up to 50 Hats and Shirts (200% charitable donation)Anyone that would like a PM Poker Chip, please email us with your name and address and we will send you one. If you are outside of the USA extra postage is required 5mBTC. IntroductionPM Poker, S. A. is a software development company, currently focused on the creation of Bitcoin gaming software, including but not limited to Poker, Bingo and Lotteries. In the following business plan we will be referring to PM Poker, S. A. and the poker software synonymously as PM Poker. Over the past several years, online poker has been the fastest growing segment of the online gaming industry. Due in part to the increasing number of celebrity and professional poker tournaments being televised, poker is now one of the most-watched sportsв events on cable television. Additionally, an estimated two million people play online poker daily. There are several online poker websites available for the prospective online poker player. However, the majority of these poker websites offer almost identical software variants, with little diversity. One key element that is missing from their poker software is the opportunity for players to experience True Vegas Style Poker; the type of poker that is played in poker rooms and tournaments in Las Vegas and across the globe. Executive SummaryPM Poker, S. A. introduced our poker software in mid-September for BETA testing to ensure that we had solid software that all our customers would enjoy using. During our BETA testing, PM Poker, S. A. handled over аёї25 in transactions on an 250 mаёї advertising budget. It should be noted that company posted a loss of 150 mаёї. However, that loss was due to promotional giveaways and free-roll tournaments to encourage participation during the BETA testing period. Our current software release is focused on building a solid customer base through the use of our internal faucet (PM Satoshis). Our internal faucet allows players to earn funds to play in any game on the site. This internal faucet system is fair to both our customers and the ownership. At this time we are seeking serious investors to raise a substantial amount of Bitcoin approximately аёї1,750 to proceed to the next level of our campaign. Since this is a significant amount to raise in the Bitcoin community, we will outline in great detail how the funds will be used, the return on investment, and the exit strategies, depending on your investment type. ( Bitcoin (аёї) amount are based on fiat currency at a rate of $200. 00 UDS = аёї1. 00) Management & Organization Management: Founder/CEO: Steven SwansonMr. Swanson has been successfully creating and programming software for over 30 years. Mr. Swanson’s introduction to gaming software began with his work in Horse Race Handicapping in the mid-1980s. During the 1990s, as the Internet experienced an explosive growth in online users, Mr. Swanson saw an opportunity in online bingo. This vision was released in his most notable venture, BingoGoldв„ў; a premier online bingo game launched in 2000. BingoGoldв„ў has been a profitable enterprise which currently boasts over 20,000 registered users. Mr. Swanson brings experience, knowledge and momentum to the PM Poker team. His software background, combined with his keen knowledge of online gaming, expertise in all aspects of poker, and his passion to create the best online gaming software, will give PM Poker a strong advantage over its competitors. Company Goals & StrategiesGoal: Create the PM Poker team, consisting of specially-selected programmers, web developer and graphic artist. Strategy: PM Poker’s primary objective, after procuring the necessary funding, is to amass the balance of its team. We will be selecting the most cost-efficient professionals in the fields of programming, web development, and graphic art. Given his own years of experience, Mr. Swanson will be able to adeptly assemble an outstanding team, as well as establish a dominant position over online competitors. Goal: To become the premier online poker website, attracting Bitcoin players from across the globe to our unique and innovative True Vegas Style PokerSM software. Strategy: The first step in this goal is to bring the prospective poker player to PM Poker. Part of PM Poker’s advertising campaign will be focused on attracting clients from Bitcoin-related websites as well as popular poker and gaming forums. Another extremely popular method of attracting new players is to utilize Search Engine Optimization (SEO). A prospective player, in search of a suitable online poker website would be directed to PM Poker from their search engine. After arriving at the PM Poker website, the player will be able to see, prior to downloading any software, PM Poker’s unique and innovative gaming style. Once PM Poker has generated a substantial client base; it will no longer be dependent on SEO. It should also be noted, that when comparing poker sites, the majority of all online poker site reviews provide minimal amounts of information. They are poorly written, and often the author has not even played at the poker site being reviewed. PM Poker’s solution to this challenge is to inform a potential player of everything he/she needs to know about PM Poker in order for the player to make the decision to join. Showing actual screenshots of the poker tables and poker lobbies will provide players with real, useful information that will help them make their decision. PM Poker will also develop its own comparison of online poker rooms through charts and tables on its website, allowing potential customers to evaluate the features and perks offered by various online sites. The PM Poker software and website will incorporate user-friendly features, which will be beneficial to those individuals who may be less Internet-savvy, thus increasing the odds of them becoming a member of PM Poker. Goal: To incorporate secure payment options, extensive quality control and market-exceptional Customer Service into both the PM Poker website and software. Strategy: PM Poker has established an integrated Bitcoin deposit and withdrawal system. Transactions are automated and require no human interaction on the part of PM Poker. Not only is this a cost-efficient method, it will also attract even the most fastidious of players. Our team will be conducting extensive, ongoing testing of the PM Poker software to ensure reliability. The testing will provide the user with essentially no downtimeв, and enhance their experiences with PM Poker. This will also be a crucial element in establishing a high level of trust for the player and aid in player retention. PM Poker will offer a variety of Customer Support solutions. Players will be able to locate troubleshooting tips through the software as well as on the website. Live Customer Support will be available for those players who wish to speak to a PM Poker representative personally. Players may also email the Customer Support Team at their convenience. Every effort will be made to ensure that the player is satisfied and that his/her issues have been addressed in a timely, professional and appropriate manner. Overview and OriginsIn 1994, the Government of Antigua and Barbuda passed the free trade and Processing Zone Act. This essentially opened the door for many online gaming sites to operate under licenses granted by the legislation. Micro gaming began in 1995. This is where software developers in the online gaming industry became the Microsoft of the online gaming world. The first site to offer live poker against human opponents was www. planetpoker. com. In August 1997, Planet Poker opened offering play-moneyв games. In January of 1998, they began offering the first ever live cash games against human opponents. PM Poker, S. A. is a registered legal business in Costa Rica for the purpose of developing its exclusive gaming software and administrative functions. This is where the gaming and revenue stream will take place. PM Poker, S. A. abides by the laws and regulations of Costa Rica. Product Industry Analysis The online gaming industry is experiencing strong growth. Market development is necessary to obtain high growth rates and there are still several unexplored markets to penetrate. Vital factors in making growth possible are increased internet penetration throughout the world, and the emerging popularity of Bitcoin. Online gaming showed the third largest growth rate behind the radio entertainment field (live music streams). Since people can play more hands online than they can in traditional poker rooms (and even play at multiple tables simultaneously), the internet has taken poker excitement to a higher level. Without overhead costs and with a pool of millions of customers, poker websites offer a wide variety of games that casinos often cannot. Without having to worry about things like dealer salaries and a limited number of physical tables, poker websites offer a plethora of betting limits (ranging from pennies to thousands of dollars) which appeal to customers. Within this year, and in the years to come, PM Poker’s target market is the rapidly expanding online professional gambler. The typical PM Poker customer is highly internet savvy, in his or her mid-twenties to early-forties, with moderate to high income figures. Because of the advanced graphic cards and faster processors that are now installed on most computers, online gaming is becoming one of the most popular hobbies among adults worldwide. To capitalize on this opportunity, PM Poker will create and implement the most innovative gaming software which will allow online players to play efficiently with no impediments. OpportunitiesAwareness of and interest in online gaming has grown dramatically since its inception and is expected to continue. The Interactive Digital Software Association estimates that the number of users of online gaming sites is growing 12 to 15 percent per month. Therefore, the potential opportunity for a broad and ever-changing array of new gaming is possible for enhancing the online gaming business. TrendsThe World Poker Exchange indicates that 39% of poker players are logging in for a game more than 5 times a month. 57% of online players stated that skill was more important than luck, whereas 74% of live poker players thought the same. 75% of those who play online cited the ease and convenience of the online game as being an important factor, as well as highlighting the benefits of being able to find a game at any time of the day or night. The difference in the amount of time men and women play poker online is minimal. 60% of men and 62% of women reported playing up to four times a day however, 7% of women said they were seriousв players compared to 17% of men. Currently, the online poker industry provides amateur players with a way to practice alone,в without the added pressures of conventional poker games, such as criticism from friends and family. ConsumersIn order to protect their interests, the majority of players test driveв a game before depositing funds on a particular poker site. Many online poker amateurs spend a lot of time researching different sites before risking their money. Additionally, several online poker rooms currently allow consumers a free limited visit without depositing. However, the majority of gamblers appear to not be playing to win money long-term. The typical online poker player does it to relaxв, for the entertainment or excitement, or to relieve boredom or stress. These reasons heavily outweighed, to make moneyв or to winв. In essence, this fact highlights that online poker players view their pastime as simply another form of leisure activity. The average online poker player is likely to be a male (73. 8%), age ranging from 26-35 (26. 8%) and play 2-3 times per week. These online poker players have visited more than 6 poker sites in the preceding three months, have been playing for the past 2-3 years, play between 1-2 hours per session and play one to two tables at a time. These online players play both cash games & tournaments. Players’ primary considerations before joining a poker site:Applicable feesEase of PaymentPayment of WinningsCustomer ServiceDispute resolution informationNavigation capability of softwareLicensing of companyType of software utilizedAdvantages to ConsumersWhen players find an online poker site that meets their requirements, they are required to sign in and deposit money into the online site account before they begin to play. Most players use a credit card for depositing, given the ease and convenience. The disadvantage: most credit cards backed by US banks will not process online poker transactions and others regard them as cash advances which charge the consumer a transaction fee and high APR rate. In an effort to provide the best customer service and earn the loyalty of customers, PM Poker uses Bitcoin exclusively. Bitcoin allows the player to focus on their gaming, and no longer worry about complicated payment options. Implementation PlanMarketing Strategies PM Poker plans to market its online gaming site thru a number of magazines and journals and will seek to increase those channels each year. Other marketing mediums will also be explored. The company will receive significant business through word-of-mouth referrals from satisfied players globally. PM Poker has several Internet marketing strategies which will be vital to implement for the success of ROI. Popular poker-themed magazines PM Poker intends to utilize:Poker Player (US)Bluff Magazine (US & Europe)Card Player (US & Europe)Australian Gaming Magazine (Australia)Internet marketing strategies:Search Engine OptimizationEmail Campaigns and NewslettersAffiliate MarketingSign Up BonusesPoker BlogsTwitter/Facebook FeedsOther strategies found in the industry are online site reviews and traffic exchange campaigns. Casino affiliate campaigns are now the standard for all online gaming. PM Poker will create blogs on their website and obtain forums on multiple websites for users. Affiliate Marketing, in particular, is one of the most successful forms of advertising available to online poker sites. Affiliate marketing allows the advertiser to save money while acquiring valuable targeted advertising. In a typical affiliate marketing campaign, the owner of another website advertises a particular business, service or product on their own website. Generally, the advertisements chosen will reflect the tone or topic of the affiliate’s website. For example, an owner of a website devoted to best poker strategiesв may provide banner or text ads for several online poker websites. One of the most appealing elements of affiliate marketing is that the affiliate is only compensated when they produce a desired result. This means the business owner is not obligated to pay the affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale, or even resulting in the Internet user registering on your website and becoming a Bitcoin customer. EXPENSESAs with any enterprise, PM Poker requires additional investor capital to achieve its goals. We have estimates broken down into sections. DEVELOPMENTDevelopment phase includes refining our current software, and new development for a web/mobile applications. We will ensure that only the best, most cost-efficient personnel are recruited by carefully selecting professionals who have the knowledge and skills necessary to create our gaming and web presence. Considering the high caliber of personnel PM Poker requires; we anticipate an overall payroll expense of $167,940 (аёї839. 70) for 3 months. Development expenditure accounts for 48. 0% overall investment. MARKETINGThe success of PM Poker is also dependent on an aggressive marketing campaign aimed at the online gaming community. Therefore, it is our intent to advertise PM Poker extensively via Internet, and print media. With potentially offing a mega-jackpot prizes in our lotteries, this in itself becomes self promoting. Poker player like guaranteed games, and we believe that a few lost leaders will build the customer base for a successful poker site. Affiliate Marketing, in particular, is one of the most successful forms of advertising available to online poker sites. Affiliate marketing allows the advertiser to save money while acquiring valuable targeted advertising. In a typical affiliate marketing campaign, the owner of another website advertises a particular business, service or product on their own website. Generally, the advertisements chosen will reflect the tone or topic of the affiliates website. For example, an owner of a website devoted to best poker strategiesв may provide banner or text ads for several online poker websites. One of the most appealing elements of affiliate marketing is that the affiliate is only compensated when they produce a desired result. This means the business owner is not obligated to pay the affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale, or even resulting in the Internet user registering on your website and becoming a Bitcoin customer. The immediate marketing need is аёї375. 00 where we want to become the dominate name in gaming. Poker guaranteed tournament should be included in the marketing expenditure as promotions with initial investment of аёї265. 50. Marketing accounts for 36. 6% overall investment. SEEDING EXPENSE — (As of Jan 21, 2015 we have funding for seeding)Many of the Bitcoin gaming sites are underfunded, and unable to pay winners when they win a larger prize, because they do not understand the true probabilities of their games or just do not care. We also require initial seeding expense, but understand how to ensure a continuous payouts and how to protect and reduce the risk to our investors. Seeding needs vary based our traditional house game, versus our pari-mutuel games, but our overall seeding needs are аёї255. 8225 or 14. 6% of overall investment. Seeding is designed to be low risk, and with an contiguous depreciating risk as play increases. HOUSE GAMESWe maintain a pool for every possible combination within our system to make sure that top prizes can be rewarded. All wagering and winnings are applied to the appropriate pool. All house games have a set house take percentage, and only calculated on real Bitcoin wagering, and therefore have very little effect on a pool. Once a pool reaches 10 times the initial seeding amount, then double the initial seeding is reversed, and the pool should become self-satining. PulltabsWe have 9 Pull-Tab pools based on denomination, and seeding calculations was based on all-way wins. With the probabilities on all-way, and secondary wins we believe each pool should start at the lowest all-way win. Overall initial seeding requirement is аёї43. 810. ScratchersWe have 6 Scratcher pools based on scratcher face value, and seeding calculations was based on all-way wins. With the probabilities on all-way, and secondary wins we believe each pool should start at the lowest all-way win. Overall initial seeding requirement is аёї47. 250. Video PokerWe have 9 Video Poker pools based on denomination, and seeding calculations was based on win probabilities and max coins and 50-hands in play. Overall initial seeding requirement is аёї54. 7625. PARI-MUTUEL GAMESTraditional lotteries have a set starting jackpot, in which they purchase an annuity for payments although the majority of U. S. Lottery winners elect to take the one sum payment losing nearly 50% of the jackpot. What PM Poker is offering is always a lump sum payout of the jackpot pool. Jackpot pool has a 10% carryover we insure the next lottery jackpot should have a sufficient starting amount. 5:55 LOTTO5:55 LOTTO would have a starting jackpot of 10,000 mBTC with the estimated average jackpot reaching 222,000 mBTC. Based on the odds a 100% loss risk factor is 4. 49%, with an expected depreciation 0. 0359% per drawing. Initial seeding requirement is аёї10. 00. QUINTO BTCQuinto BTC Lottery would have a starting jackpot of 250,000 mBTC with the estimated average jackpot reaching 20,000,000 mBTC. Based on the odds a 100% loss risk factor is 0. 449%, with an expected depreciation 0. 012% per drawing. Initial seeding requirement is аёї100. 00. The two lottery games require аёї110. 00 overall investment, this portion of the investment return has an extremely low risk factor, and favorable view to the customers. PM Poker, S. A. Potential RevenuePoker RevenueRing GamesPM Poker estimates it will manage 10 to 20 tables within the first year of its operations with 35 raked hands per hour and an average rake per hand of аёї0. 00046. Therefore, within the first year, PM Poker plans to generate approximately аёї2,000. 00 conservatively. With this in mind, PM Poker plans to generate a 6. 0% growth rate per month during the first three years of operation. Subsequently, PM Poker should expect to generate estimated gross revenue of аёї6,000. 00 in the third year of operations, and will have managed at least 50 tables. Total 3 year gross revenue is аёї11,000. 00 for ring games. TournamentPM Poker anticipates reaching an average of 150 tournament players within the first year, with a conservative growth rate of 1. 25% per month thereafter. Accordingly, PM Poker should expect estimated gross revenue of аёї750. 00 during the first year of operation, while managing an average of 35 tournaments per day. PM Poker should also expect the number of daily tournaments to grow substantially as players request more and higher paying tournaments. World’s Largest Poker TournamentAdditionally, within the next year we will be promoting our “World’s Largest Poker Tournament”, in an effort to drive the greatest number of online players to PM Poker. In order to attract the largest volume of players possible, this tournament will have a minimal entry fee (if not free) to all participants, with a guaranteed first prize of аёї250 and overall prizes totaling аёї500, depending on the number of entrants. As a result, PM Poker will acquire an attainable player base within our first year, and the potential future revenue received from these players will more than offset the expense. Secondary IncomeIn addition to Ring Games and Tournament Play, PM Poker will also have the ability to generate additional revenue through sit and goв tournaments, as well as the sale of brandedв online merchandise, such as t-shirts, hats, bags, poker game kits for home play, etc. Poker SummaryBy factoring the combination of Ring Games, Tournament Play and secondary income opportunities, PM Poker should anticipate gross sales of аёї3,500. 00 by the end of the first year of operations, and аёї25,000. 00 during of the third year of operations. Therefore, PM Poker plans to achieve estimated overall gross revenue of аёї40,000. 00 for all three years of operations combined. PM Poker expects 40% expense over the three years for advertising and administrative expense. With this in mind, PM Poker overall Net revenue estimate is аёї24,000. 00 for all three years of operations. Lottery Revenue5:55 LOTTOPM Poker offers a daily 5:55 LOTTO that absolutely has best lottery odds of any lottery game. A player picks five lucky numbers from 1 to 55, or may play randomly generated numbers with Quick Picks. 5:55 LOTTO offers the best odds on winning, with winning picks only requiring one matching number to win. Picks with more winning numbers pay increasingly higher, depending on the combinations. All payouts are Pari-Mutuel. Pari-Mutuel payouts vary, based on winning combinations and accumulated funds for a specific winning combination. Each winning combination accumulates funds in a separate pool until won. The jackpot is won by matching all five numbers. The overall odds of winning a prize in 5:55 LOTTO is approximately 1 in 2. 56. With drawings held daily at 5:55pm UTC, low entry fee of аёї0. 00055 (0. 55 mBTC), and the high payback ratio, we believe the number of picks could reach up to 15,000 per drawing. With 20% withheld for expenses, and 25% going to charity, 5:55 LOTTO has the potential to net PM Poker аёї445. 50 annual income. Quinto BTC LotteryQuinto BTC Lottery (Quintoв) is the most exceptional, innovated Bitcoin lottery available. Unlike most traditional number-based lotteries, Quinto players select their picks based on a standard deck of cards. Player chooses 5 cards, and wins are determined by both the number of matching cards, as well as their position in the pick itself. The object of Quinto is to match your picks with the game draw. Prizes are based on how many matching cards, and how many are in the correct position. This allows Quinto to offer 18 ways to win (including Jackpot). There are two distinct payout types: Fixed and Pari-Mutuel. Fixed payouts have guaranteed payout amounts, whereas Pari-Mutuel payouts vary, based on winning combinations and accumulated funds for a specific winning combination. Each winning combination accumulates funds in separate pool until won. The overall odds of winning a prize in Quinto are approximately 1 in 7. 39. Quinto drawings are held on the 5, 10, 15, 20, 25, and 30th of every month (expect February) at 11:00pm UTC, the entry fee is аёї0. 001 (1. 00 mBTC), and with the potential jackpot reaching over 10 Million mBTC, we believe the number of picks could deliver up to 125,000 per drawing. With 20% withheld for expenses, and 25% going to charity, Quinto would net PM Poker аёї1,331. 25 annual income. ScratchersScratch tickets are a very popular lottery game due to their potential for an instant win, as opposed to waiting for the next lottery drawing. PM Poker offers a unique twist to traditional lottery tickets. Several of our scratch tickets are guaranteed to win every time, with a 25% minimum return on each ticket. Like most scratch tickets, you must match three like symbols to win, but we do not stop there. The more matching symbols on a ticket the more you win. If all six symbols match, you win 1000 times the amount shown. At present, we are uncertain as to the amount of play scratchers can generate, but given the known popularity of scratch tickets in the real worldв, we anticipate the combined total of both 5:55 LOTTO and Quinto to equal the net revenue for scratchers.. Bingo RevenueOver the next two years, PM Poker will convert all BingoGold games to accept Bitcoin. BingoGold games are very successful and already have a huge following. By converting these game to Bitcoin, we open up a revenue stream from both past and future bingo players. Three Up BingoThree Up bingo is a fast-paced poker style bingo game using 3 numbers on a card from 1 to 60. The major difference in Three Up bingo is the payout, where players use poker chips to cover numbers. When a player covers a number on their card, the overall payout drops. Therefore, the faster the win, the larger the payout. The amount won is determined by the number of poker chips not in play from all the players. Additionally, Three Up Bingo offers jackpot prizes for covering all three numbers on a card within 3 numbers called. There is also a traditional Bonus Ball jackpot, which is won if player wins bingo on the specific Bonus Ball. Three Up Bingo’s goal is to average 100 cards in play per game, with each game lasting approximately 2 minutes. With those figures in mind, Three Up Bingo could potentially generate annual revenue of аёї775. 00. Pull-TabsPull-Tabs can be found in most bingo establishments to pass the time between games or during session breaks. Pull-Tabs will be another project brought over from BingoGold because of its huge popularity. Pull-Tabs offer multi-way winners and multiple winning combinations. At present, we are uncertain as to the amount of play pull-tabs can generate. However, in regard to their performance at BingoGold, pull-tab revenue has generated a 5 to 1 ratio to bingo revenue. ConclusionBy combining the previous online gaming experience and success of Mr. Swanson, with a dedicated and efficient staff, PM Poker will most assuredly become the world’s premier poker site. PM Poker will be one of the fastest growing online poker rooms, offering its prospective players with exceptional games and excellent 24/7 customer support. Incentive bonuses will allow PM Poker to capture new customers and have the potential to attract the world’s top professional poker players. Periodic incentives will be implemented to maintain existing players. Innovative and secure payment solutions will allow PM Poker to preserve its competitive advantage. PM Poker will create a strong, positive reputation among its customers, and will obtain additional customers over time from its competitors. PM Poker’s mission is to become a significant part of the fastest growing segment of the online gaming industry, and to make PM Poker become the poker site of choice for the online poker enthusiast.
